Headquartered in San Francisco, JUST makes a variety of vegan products, including its popular egg replacement, JUST Scramble. Most recently, Canada’s largest quick-service restaurant chain Tim Hortons launched a vegan omelet sandwich option using a vegan egg patty made by the brand.
JUST is also working on slaughter-free clean meat products, where real meat is grown in a lab using the cells of an animal.
According to the brand, it’s trying to shift the world towards a sustainable food system by changing the attitudes of consumers.
“The world does not believe it’s possible to have healthier, sustainable food that is also affordable and delicious. That keeps anyone from even trying,” it says on its website. “We are trying to change that mindset.”