Trader Joe’s Vegan Face Scrub Is More Popular Than Kylie’s

No matter how well you plan your trip to Trader Joe’s, it’s impossible to leave without adding a few extra vegan groceries to your basket. It’s just that good — and apparently, it’s also a great place to stock up on vegan beauty products, like a luxurious face scrub that costs only $6. It might actually be more popular than Kylie Jenner’s new scrub.

Trader Joe’s Blueberry & Açaí Facial Scrub checks all the boxes for the high-end products. First, it’s made with superfoods. Blueberries are high in antioxidants and vitamins A, C, and E, and are said to have anti-aging and moisturizing properties. The blueberries themselves are grown in the U.S., pureed, then frozen and aren’t thawed until it’s time to make the scrub, according to Trader Joe’s.

Then, affordable supermarket chain blends the blueberry puree with açaí extract and pampering ingredients like oatmeal, shea butter, and meadowfoam sea oil. Then, there’s the hero ingredient that does the exfoliating (no, it’s not walnut powder — sorry, Kylie): AHA, aka alpha-hydroxy acid. Allure also points out that beauty news Instagram Trendmood, which has 1.3 million followers, is a fan of the scrub.

What Is AHA?

AHA is a skin-safe acid that sloughs away dead skin on the surface, usually derived from plant-based sources such as sugar cane, almonds, or grapes, according to Business Insider. It’s commonly found in skincare products that address surface-level concerns such as acne scars and hyperpigmentation. It’s also a humectant, meaning its molecules attract water and help your skin retain moisture.

You might have seen AHA in skincare as K-beauty’s popularity continues to soar and products from cult favorites like Drunk Elephant’s vegan T.L.C. Sukari Babyfacial and The Ordinary’s famously red and also-vegan AHA 30% + BHA 2% Peeling Solution continuously sell out.

While some AHA peels can cost upwards of $80, Trader Joe’s Blueberry & Açaí costs only $6 in stores, and it comes packaged in a frosted glass jar that gives it the feel of a luxury beauty product. Trader Joe’s recommends massaging a “fingerful” of it onto your face in gentle, circular motions two to three times a week, then patting your skin dry (gently!). AHA tends to make your skin sensitive to the sun, so follow up with a broad spectrum sunscreen. Or, use the scrub at night and moisturize.

You can find the scrub where your Trader Joe’s keeps its beauty products — and while your at it, pick up a bottle of Tea Tree Oil and Jojoba Oil. They’re both vegan and a steal.