Starbucks Singapore just launched the Impossible Rendang Pie, made with Impossible Foods’ vegan meat.
According to Starbucks, the new pie is suitable for vegetarians who consume both eggs and dairy.
Starbucks Impossible Rendang Pie is part of a limited-time Shiok Food Menu to celebrate the local and regional flavors of Singapore. Ingredients include shortcrust pastry, Impossible’s plant-based meat, rendang gravy, carrots, edamame, potatoes, and a hard-boiled egg.
Rendang, a spicy meat-based dish, originates in West Sumatra, Indonesia. It is popular throughout Southeast Asia and can be cooked either dry or wet. Some traditional variations frequently include coconut milk and egg.
According to Patrick Kwok—the general manager of Starbucks Singapore—the Rendang Pie is the first of an upcoming plant-based range.
Starbucks CEO Kevin Johnson has said that adding additional plant-based alternatives—in particular, dairy-free milk—is a key part of the brand’s sustainability goals. Johnson added that on the chain’s 50th anniversary in 2021, it will formalize its 2030 goals “based on what we have learned between now and then.”
The company aims to reduce its operational and supply chain carbon emissions by 50 percent before 2030. “It’s time to create a new, bold, broad aspiration,” Johnson explained. “It’s work that will require visionary thinking, new ways of working, investment of resources, and urgent action.”
Starbucks and Vegan Ingredients
Starbucks has been steadily expanding its vegan menu in a number of countries as part of sustainability efforts. Several other new menu options combine plant-based meat alternatives with traditional animal products, making them unsuitable for vegans but popular with flexitarians.
This mirrors plant-based additions by fast-food chains including Burger King, McDonald’s, and KFC. Such options target meat-eating and flexitarian consumers who aim to reduce their meat consumption for health or environmental reasons.
In April, Starbucks announced the launch of five new menu items in China featuring plant-based meat. The “GOOD GOOD” menu includes California’s Beyond Meat in three pasta and lasagna dishes at more than 3,300 Chinese locations. Starbucks China also offers vegan meat from Hong Kong-based Omnipork in two additional dishes.
The Impossible Rendang Pie is available from July 1 through to August 11 at all Starbucks Singapore stores. Customers can order it through delivery services including Foodpanda, Deliveroo, and GrabFood.
