Pulled Pork Style Vegan Meat Just Launched at Sainsbury’s
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If you’re a fan of pulled pork but jackfruit just doesn’t cut your vegan mustard, Sainsbury’s has a new option for you, and it’s made from peas.
Lazy Vegan’s Chunky Pulled Peaz chunks — in plain and Meditteranean Herb flavors — are now available from the supermarket chain.
Made with fresh garden peas and protein, the chunks are ideal for adding to a wrap, stir fry, curry, or stew, says the brand. It notes that the Meditteranean Herb Chunky Pulled Peaz “come with thyme and rosemary and are the easiest way to add a large helping of protein to your delicious meal.”
Just one serving of the Chunky Pulled Peaz adds a “whopping” 19 grams of protein to your dish, says Instagram account Accidentally Vegan UK. It added that it also gives you the ideal answer for any of those “so where do you get your protein?” questions.
Lazy Vegan
Available in Sainsbury’s in the UK and Marqt in the Netherlands, Lazy Vegan is on a mission to help busy people eat less meat.
As well as the Chunky Pulled Peaz, it offers a range of frozen plant-based ready meals, including a Ready Mexican Meal, with veggies and Chunky Pulled Peaz, and a Ready Provençale Meal. The latter is a French-inspired mix of broccoli, mushrooms, carrots, leeks, potatoes, and Chunky Pulled Peaz.
“Lazy Vegans are kind,” says the brand. “They don’t harm animals, the planet or their own health. Lazy Vegans are chill, they make dinner in less than ten minutes and have time for the fun stuff.”
It continues, “Lazy Vegans are foodies, they enjoy great taste. In short, Lazy Vegans are pretty fun people to hang around with and now you can easily become one too.”
Sainsbury’s Embraces Vegan Products
As well as Lazy Vegan, Sainsbury’s offers a wide range of animal-free products, including own brand pizzas, sausages called “Shroomdogs,” and ready meals.
The chain has seen a shift in consumer habits, confirmed by its recent survey which revealed that 91 percent of Brits now identify as flexitarian.
Rosie Bambaji, a plant-based buyer at Sainsbury’s, said in a statement, “we’re seeing increasing demand for plant-based products, and with the unstoppable rise of ‘flexitarianism’ in the UK, we are exploring further ways to make popular meat-free options more accessible.”
This post was last modified on December 15, 2020 6:41 am
Charlotte Pointing
Senior Editor, UK | Southsea, United Kingdom Charlotte writes about sustainable beauty, fashion, food, and culture. She has a bachelor's degree in history and a postgraduate certificate in cultural heritage.