Vegan and cruelty-free beauty brand Pacifica just dropped its latest collection at Target – and it includes drinkable probiotic powder you can add to water, juice, or smoothies.
The new collection features four Beauty Powders, each of which contains vegan superfood ingredients said to benefit the body and mind.
Seek Balance is a coconut vanilla-flavored powder packed with plant-based probiotics (bacillus coagulans, to be exact), antioxidant-rich berry powder, and coconut oil to benefit your gut health. Slay All Day contains pineapple powder, ashwaganda (a medicinal herb used in Ayurvedic medicine that’s said to reduce stress), green tea, and hyaluronic acid to help you stay calm and keep your skin healthy.
Glow Greens helps you get in your daily dose of veggies with a blend of seven “supergreens,” including kale, broccoli, and spinach – masked by a refreshing lemon and ginger flavor. And Wake Up Beautiful is a nighttime blend of reishi mushrooms (said to boost the immune system), lavender, melatonin, and L-theanine, a plant-based amino acid that’s supposed to promote relaxation.
All four of the new Pacifica powders are not only vegan, but also free from the top eight allergens and sweetened with stevia instead of sugar. For now, the Beauty Powders are Target exclusives.
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Cruelty-Free and Vegan at Target
Pacifica isn’t the only cruelty-free and vegan beauty brand you can find in Target’s makeup aisle. All products from affordable beauty brand e.l.f. are vegan – including its makeup brushes. Target also carries vegan-friendly brands NYX and Wet ‘n’ Wild.
Shea Moisture, which makes skincare, hair products, body wash, and makeup, is mostly vegan, except for certain products that contain honey. Affordable skincare brand Yes To, which makes moisturizers, face wash, and face masks infused with vegetables like carrots and cucumbers, is also mostly vegan. It also launched Wild Child vegan perfumes last January.
Beyond makeup, Target recently expanded its home cleaning range with 38 products from the brand Love Home & Planet.
The retailer has also added more vegan food to shelves in recent years, including oat milk, dairy-free ice cream, and plant-based meat brands Gardein, Field Roast, Upton’s Naturals, and Beyond Meat.
Pacifica’s new beauty products are now available in stores or online.
