Breaking: Oscar de la Renta Ditches Fur

Oscar de la Renta is going fur-free. 

The luxury fashion brand, which was founded in 1965, announced it will no longer sell products with fur after October, according to the Coalition to Abolish the Fur Trade.

“Oscar de la Renta does not use fur in its fashion collections or sell fur in its stores, and will not in the future,” the brand revealed. “In addition, once the license ‘sell-off’ period ends, no new products that use fur and bear the Oscar de la Renta trademark will be offered for sale.”

The brand is the latest fashion house to ditch fur. In June, luxury department store brand Neiman Marcus revealed it was moving away from animal fur. The Neiman Marcus Group stated that along with its subsidiary shops, it would discontinue the sale of fur products by 2023.

Canadian outerwear brand Canada Goose and Italian luxury brand Valentino also recently announced they would be going fur-free.

Oscar de la Renta goes fur-free

The list of brands going fur-free doesn’t end there. With the growing awareness about the fur industry’s antiquated cruel practices, coupled with the rise of ethical, faux fur alternatives—more and more companies are saying no to animal fur.

Balenciaga and Alexander McQueen announced their decision to go fur-free earlier this year. They join a slew of other brands that have committed to no fur, including Prada, Versace, Chanel, Michael Kors, Adidas, and Diane von Furstenberg.

Department stores are also following suit. Bloomingdale’s, Macy’s, Nordstrom, and Saks Fifth Avenue have opted for no fur. The latter retailer’s decision to go fur-free was due to “customer preferences and societal shifts,” according to the company’s chief marketing officer, Tracy Margolies.

“We recognize that trends constantly evolve, and that the sale of fur remains a significant social issue. As such, eliminating it from our assortment is the right step for us to take at this time,” she said. The department store chain will phase out the use of animal-derived fur by the end of 2022. It will also close all of its fur salons by the end of 2021.