Morrisons Is Launching a New Festive Vegan Food Range

Updated October 23, 2019. UK supermarket chain Morrisons is launching a vegan Christmas range.

The new festive food options include the ultimate Christmas dinner staple: vegan pigs in blankets. Unlike the traditional version — which features pork sausages wrapped in bacon — Morrisons’ bites are made with jackfruit and chickpea sausages, which are wrapped in streaky pastry.

If you want to stray from tradition, the supermarket chain is also launching katsu croquettes. The croquettes are packed with sweet potato, carrots, and red peppers in katsu sauce. Korean Jackfruit Bao Buns are also on offer. If you want to try out some new flavors this Christmas, steam the buns at home and add pulled jackfruit and BBQ sauce.

For the main event, customers can opt for the Vegetable Layered Tart. The tart is filled with festive veggies and topped with roasted chestnuts. The dish took home the title of the best Christmas Vegetarian Main in the BBC Food’s annual blind taste test. The BBC panel credited the dish’s flaky and “buttery” puff pastry and layers of spiced beetroot, butternut squash, spinach, cranberries, and onion chutney for the win.

Brits Embrace Vegan Food

Vegan food is becoming more popular in the UK. According to a recent study, more than two million Brits now regularly have meat-free days. In 2018, Brits ate 150 million more meat-free dinners than 2017, according to a Kantar Worldpanel survey.

“One of the most notable consumer trends is the shift to a more plant-based diet,” said Fraser McKevitt — the head of retail and consumer insights at Kantar Worldpanel — earlier this year.

He added, “today, [one percent] of all households include a vegan, [five percent] have a vegetarian and [10 percent] have flexitarians in their ranks. This move has contributed to consumers eating a total of 4.4 billion meat-free dinners in 2018, an increase of 150 million meals on the year before.”

This year, like Morrisons, a number of supermarkets have responded to the demand for more plant-based foods.

Marks & Spencer, Tesco, and Asda have all announced vegan Christmas ranges. Earlier this month, Sainsbury’s announced its vegan festive food-to-order menu, which includes a Vegan Trimmings Selection, a Vegan No Beef Wellington, and a Vegan Three Nut & Mushroom Roast.