McDonald’s could be about to add a vegan breakfast option to its UK menu.
According to Instagram account Vegan Food UK, McDonald’s employees in Hull were informed about the upcoming launch by managerial staff.
“We have it on good authority that McDonald’s will be launching a [vegan breakfast] later this year,” the account posted. It continued, “staff in Hull were told the news recently by managerial staff that they ‘will have to be trained soon for the launch of the vegan breakfast.'”
Vegan Food UK explained to LIVEKINDLY, “whilst we are really excited about this news, we are still waiting for proof from McDonald’s themselves to validate the information we have received. If the news is true then we hope that the vegan breakfast alternative is good enough to encourage meat-eaters to eat it and choose the cruelty-free option.”
McDonald’s Starts to Embrace Vegan Food
McDonald’s could be about to follow in KFC’s footsteps; the fried chicken giant began trialing a new vegan chicken option — the Impostor Burger — earlier this year. Four days in, the burger sold out.
“We knew there were plenty of people who would want to get a taste of the Imposter, but we didn’t anticipate this phenomenal response,” said KFC’s senior innovation leader Victoria Robertson to Metro.
Whilst McDonald’s offers a vegan-friendly Spicy Veggie Wrap in the UK, it is yet to launch any vegan meat products. Elsewhere in Europe however, the fast-food giant has partnered with Nestlé to launch the Big Vegan TS. The plant-based spin on the Big Tasty — available in Germany and Israel — includes Nestlé’s meatless beef-like Awesome Burger.
The chain also offers the McVegan in Finland and Sweden and vegan vegetable nuggets in Norway.
McDonald’s hinted earlier this year it would be making some changes to its menu, in order to fulfill the demand from consumers who want healthier and more ethical options. It also became the first fast-food chain to commit to removing antibiotics from its global beef supply.
“We are on a journey to build a better McDonald’s,” the company said in a statement. “As we work in partnership with our supply chain and producer partners to address major challenges like antibiotic resistance, we’ll continue to listen to our customers to make sure we’re meeting and exceeding their expectations every day — from the farm to our restaurants.”
