8 Latinx Founded Beauty Brands to Shop

For decades, the Western beauty industry has been dominated by Eurocentric faces — from a lack of high-level representation in leadership positions to the shades on the shelves. But things are starting to change, with more people of color taking their rightful place in the booming cosmetics market. The Latinx community is no exception.

All of these brands were created by Latin American founders, and their products are sure to become a new staple in your beauty bag. But for many, they’re also a celebration of heritage, culture, and tradition. Nopalera, for example, pays homage to Mexico and one of its main cultural symbols: the nopal cactus. Street Sweet Cosmetics is a tribute to modern Chicana culture, while Bésame is about the vintage glamour of decades past. Plus, all of the products listed are cruelty-free and vegan-friendly.

LIVEKINDLY is here to help you navigate the growing marketplace of sustainable products that promote a kinder planet. All of our selections are curated by the editorial team. If you buy something we link to on our site, LIVEKINDLY may earn a commission.