MILAN, ITALY - FEBRUARY 21: Kendall Jenner walks the runway during the Versace fashion show as part of Milan Fashion Week Fall/Winter 2020-2021 on February 21, 2020 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Always wanted bright white shiny teeth like the Kardashian clan? Kendall Jenner has you covered. The supermodel and second youngest Kardashian-Jenner sister has launched a new vegan, cruelty-free teeth whitening pen.
In collaboration with Moon — a vegan oral care and beauty brand — Jenner has created a paraben-free teeth whitening pen that “instantly brightens teeth and whitens over time.”
According to the Moon website, Jenner curated the natural ingredients — which include lavender oil, strawberry fruit extract, and honeysuckle flower extract — for the pen herself.
The taste is traditionally minty fresh with a hint of vanilla, and the product is designed for use “anytime, anywhere.” The website notes, “who says teeth whitening needs to happen at home? Instantly give your teeth a brighter look when you need it most.”
Founded by Shaun Neff, the idea behind Moon is to link the oral care industry with the beauty industry, and give a new fresh take on looking after your teeth.
Charcoal activated peppermint toothpaste, stain removal toothpaste, floss, and soft bristle toothbrushes are also offered by the brand.
“Taking care of your teeth shouldn’t just be something you have to do,” Moon notes. “It should be something you want to do. We’re elevating the everyday oral care routine into an oral beauty experience.”
Moon believes that safe oral care should be available to everyone.
The brand works with nonprofits, including Operation Smile, to bring its goal of “supporting healthy smiles everywhere” to fruition. Operation Smile helps children born with cleft lip and cleft palates around the world, providing safe and effective surgical care.
“We believe that all smiles are beautiful and want everyone to have access to resources needed to achieve their healthiest smile,” the brand notes. “Unfortunately, too many children around the world don’t have the safe, reliable oral care they need in order to feel like their happiest, healthiest selves.”
It continues, “from daily oral care essentials to life-saving cleft surgeries, we envision a world where every child has what they need to let their most vibrant smiles shine.”
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