For the first time ever, Impossible Foods' Impossible Burger will be available to buy from Canadian grocery stores. | Impossible Foods
Canadians, rejoice: the wait is finally over. The Impossible Burger is set to hit store shelves this week.
Impossible Foods has partnered with Sobeys Inc—the second-largest food retailer in Canada.
The brand’s flagship product will go on sale in nearly 600 Sobeys Inc. stores. These include Sobeys, Foodland, Safeway, Thrifty Foods, IGA, and IGA Extra. It will also be available from Voilà by Sobeys—the chain’s online grocery delivery service.
“We are proud to be the first national retailer to bring Impossible Foods to Canada,” Paul MacLeod, the vice president of merchandising at Sobeys Inc, said in a press release.
“We are always looking to find innovative products to keep our assortment interesting and innovative for families across Canada,” MacLeod continued. “And the Impossible Burger is a great-tasting choice for customers seeking plant-based meat.”
The Impossible Burger is also available in more than 450 restaurants across Canada. Impossible Foods debuted the patty at select locations in September; award-winning restaurants include Bymark, Maker, Patois, and Ufficio.
In a statement, the company’s CEO and founder, Patrick O. Brown, called the launch “a watershed moment for Impossible Foods.”
This isn’t Impossible Foods’ first expansion outside of the U.S.
The California-based company’s vegan meat is also available in Asia. In September, Starbucks Hong Kong added Impossible’s plant-based breakfast sausage to the menu: the Maize Impossible Sandwich, which features egg, mayo, and cheese, and the Spice Impossible Puff.
Starbucks in Singapore also stocks the plant-based meat. The coffee chain launched the Impossible Wrap the same month. It includes a meat-free patty, avocado omelet, and dairy-based cheese.
Earlier this year, Starbucks Singapore debuted the Impossible Rendang Pie. The meatless pie was part of a limited-time Shiok Food Menu to celebrate the country’s local and regional flavors. The pie featured a shortcrust pastry, Impossible’s plant-based meat, rendang gravy, carrots, edamame, potatoes, and a hard-boiled egg.
In August, Impossible secured an additional $200 million in funding to make vegan meat. To date, the company has raised nearly $1.5 billion. It revealed the latest investment would go towards the research and development of new products.
Vegan milk could be the company’s newest item. The food tech company just revealed its working on creating dairy-identical vegan milk.
This post was last modified on December 15, 2020 6:32 am