International vegan restaurant chain “by CHLOE.” has launched ‘Feelz’ – a new range of CBD-infused snacks, sweets, and treats.
Cannabidiol, or CBD, is the cannabinoid component of cannabis; it won’t get you high, but many believe it has a relaxing and calming effect, and may help those who suffer from chronic pain or anxiety.
The limited edition collection, which includes brownies, cookies, cupcakes, and cookie sandwiches, launched with a pop-up in the two Sweets by CHLOE. locations in New York City. Since then, the pop-up has made its way across the pond for a six-week takeover in London, in both the by CHLOE. Tower Bridge restaurant and its location in Convent Garden.
This is not the first time the chain has released CBD-infused products; in April, on 4/20, an annual celebration of marijuana, by CHLOE. released the Daily Hit Brownie at its Bleeker St. store in New York.
“I am a big believer in the benefits of CBD and the potential of this ever expanding industry,” said the co-founder of the chain Samantha Wasser in a statement. “After seeing the overwhelming positive response we received from our Daily Hit Brownie in New York earlier this year, I was inspired to create a full line of CBD-infused items for by CHLOE. customers in the US and UK.”
Founded in 2015 by Samantha Wasser and Chloe Coscarelli – Coscarelli split from the company in 2017 – by CHLOE. specializes in fast-casual vegan dining. The goal of the chain, Wasser previously revealed, was to bring plant-based food to the masses. Now, she hopes to do the same with CBD-infused products.
The CBD market is beginning to take off; Yogland, a London-based frozen yogurt brand, launched CBD-infused yogurt earlier this year. And cruelty-free beauty brand Milk Makeup launched “Kush” a new range of vegan CBD-infused mascara and brow gel in July. According to the cosmetics company, CBD doesn’t just help with anxiety and chronic pain, but it also helps to condition brows and lashes.
Become a CLUBKINDLY member today!
This post was last modified on December 15, 2020 6:35 am