When it comes to cookbooks, UK shoppers favour vegan and vegetarian food over meat and cheese-heavy cuisines like American, French, Italian, and Chinese.
According to data released by British financial services firm GoCompare, vegan and vegetarian cookbooks ranked third in a list of the 11 most-popular cuisines among Amazon UK customers.
English celebrity chef, food writer, and host of the Channel 4 series “River Cottage,” Hugh Fearnley-Whittingstall, was the #1 author, having written the UK’s best-selling vegetarian cookbook, “River Cottage Veg Every Day!” and its vegan follow-up, “River Cottage Much More Veg: 175 easy and delicious vegan recipes for every meal.”
Delia Smith, the author of “Delia’s Vegetarian Collection,” which features 250 meat-free recipes, was the second-most popular author, followed by vegan entrepreneur and “Deliciously Ella” creator, Ella Mills. Her vegan cookbook “Deliciously Ella the Plant-Based Cookbook,” which launched this summer, is the fastest-selling vegan cookbook of all time, according to Amazon UK. Mills was also named among the most popular cooks in the nation.
Cookbooks centred around “diet and healthy eating” capture consumer interests more than any other category, according to data collected between 1998 and May 2018. A report released last August by the Agriculture & Horticulture Development Board (AHDB) revealed that it is omnivores who are largely fuelling the demand for plant-based food, typically driven by health, environmental, or animal welfare concerns. Nearly eight million Brits have adopted meat-free diets while a further 28 percent identify as “meat-reducers.”
Image Credit: Deliciously Ella
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