Dallas, Texas-based restaurant and video arcade chain Dave & Buster’s has added the vegan Impossible Burger to all 117 locations.
PSFK, a New York City-based media website focused on retail trends, reports that Dave & Buster’s recently revamped its menu in a bid to drive new customers to the business. The chain serves the plant-based Impossible patty with American cheese, lettuce, tomato, onions, and garlic aioli. According to the menu, the Impossible Burger can stand in for any of the big box gaming destination’s burgers. The updated menu also features a vegetarian Avocado Toast With Mexican Street Corn, featuring ciabatta crostini topped with mashed avocado, fire-roasted corn, pickled red onions, cojita cheese, and spicy ranch.
The new additions to the menu are part of Dave & Buster’s recent efforts to compete with platforms such as Netflix and Seamless, which are rising in popularity among consumers who elect to stay at home instead of going out. Other initiatives include offering more virtual reality games and a fast-casual taco truck, all to combat a recent slump in sales.
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Though Dave & Busters did not include any vegan options in its menu update, the Impossible Burger has proven to be a popular option at several chains across the country. White Castle, America’s first fast-food restaurant added the burger to the menu earlier this month following a highly successful trial at select locations. The chain’s Impossible sliders, which can be made vegan by omitting cheese, caused a stir on social media despite its limited release, proving to brand vice president Jamie Richardson that the plant-based burger had high potential.
In recent years, more consumers than ever before are choosing plant-based options when eating out. According to recent data from food-focused platform Foodable Labs, omnivore restaurants that add vegan options to the menu reported a 13 percent increase in sales despite the fact that overall traffic in the restaurant business is down. A total of 51 percent of American restaurants have added vegan options in order to capture consumer demand.
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