Hudsonville has launched oat milk vegan ice cream | image/Hudsonville
Since 1926, Hudsonville Ice Cream has served “premium ice cream that’s the perfect sweet treat to share and enjoy.” For the first time ever, the brand is offering its customers something a little different; ice cream, but without the dairy.
The Michigan-based brand announced last month that its new range of ice cream pints is made with oat milk and coconut cream, as opposed to traditional cow’s milk.
“After more than two years of recipe development and tasting, we’re excited to reveal our new line of Dairy Free Frozen Desserts,” the brand said in a press release. “Seven non-dairy flavors that rival the creamy texture and delicious taste of the traditional Hudsonville Ice Cream flavors our fans have come to know and love.”
Birthday Cake, Caramel Cookie Dough, Cherry Fudge, S’mores, and Peanut Butter Truffle are among the new vegan flavors from the 93-year-old company, which claims that “flavor development and creativity are at the core of everything we do.”
“We’ve always been committed to making the best flavors available, and we wanted to treat the dairy-free community to an option that would be identical to the taste, texture, and quality of our traditional dairy ice cream, without the dairy,” Hudsonville added.
It continued, “So, our team spent more than two years refining our dairy-free recipe with high-quality ingredients until we felt each flavor met our standards for what an indulgent dairy-free dessert should taste like.”
By launching vegan-friendly ice cream, Hudsonville is following in the footsteps of many major, established ice cream brands. Ben & Jerry’s first launched vegan ice cream back in 2016, now its dairy-free offerings make up 25 percent of its full-time flavors. Häagen-Dazs and Halo Top also offer vegan ice cream flavors, as do Magnum and Cornetto.
The vegan ice cream market is set to keep on growing, as more consumers seek out dairy-free options for health, environmental, and ethical reasons. By 2024, the industry could be worth more than $1 billion, according to research from Global Market Insights.
Hudsonville’s vegan ice cream is available Meijer stores across Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin. Birthday Cake and Chocolate flavors are also on offer in select scoop shops across the country.
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